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Cross-Cultural Research
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An Excursion Into Utilitarian Analysis

Roy S. Malpass

Across a wide range of disciplines and phenomena, a particular theoret ical approach is at the center of attempts to understand human behavior. This theoretical approach, roughly characterized as Subjective Expected Utility (SEU) theory, figures prominently in formal and mathematical theo ries of behavior, as well as in intuitive and implicit analyses of behavior deriving from folk theory. A selection of SEU approaches is described. The SEU approach is then used to develop a theoretical analysis of cross-race social experience and its relation to the cross-racial face recognition phe nomenon.

Cross-Cultural Research, Vol. 24, No. 1-4, 1-15 (1990)
DOI: 10.1177/106939719002400101
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