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So-Called Brightness in Color Ethnography: Potentials for LCD Technology in Fieldwork and Categorization Research

University of Pennsylvania

Anthropologists and philologists specifically interpret brightness naming far and wide and through time. The World Color Survey shows that minor and tribal languages name reputed brightness categories that span the spectrum. Different languages construe them with substantial variability. Yet, the composition of these categories is unexplored, hindering progress toward a cross-cultural understanding of the color sense. Further, this genre of categories is fast disappearing due to globalization. Equipment and methods that would probe this resource for the benefit of color ethnography and psychological inquiry into the nature of color categorization are suggested.

Key Words: color • brightness • perception • cognition • anthropometrics • psychometrics

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